• ‘Happy Threads’ (HT), functions amid the Dawoodi Bohra community under the ‘Supermoms4u’ NGO headquartered in Surat, Gujarat, and has over 700 women artisans spread across the country.
  • The HT network has artisans based in Maharashtra, Gujarat, Tamil Nadu, Madhya Pradesh, and Karnataka, and efforts are on to increase the membership in the coming years, says Tasnim Sabuwala, marketing head.
  • “While we were initially focussed on the Dawoodi Bohra women, we have now extended our mentorship to other communities and organisations. Happy Threads had been invited by the Chattisgarh Skill Upgradation Department for imparting workshops shortly before the lockdown,” she says.
  • Women with basic needlework skills are trained by HT to take up projects (mostly hair accessories, stationery, key chains, soft toys, wall hangings, coasters) which are graded and sold to online and retail majors.