Cultural venue Life & Style

Aaromale is Hyderabad’s newest cultural space

A view of Aaromale at Film Nagar, Jubilee Hills, Hyderabad

A view of Aaromale at Film Nagar, Jubilee Hills, Hyderabad   | Photo Credit: Nagara Gopal

Replete with old world charm, this multi-functional space is named after A R Rahman’s song ‘Aaromale’

Hyderabad has a new addition to its growing list of cultural spaces with Aaromale opening its doors in Film Nagar, Jubilee Hills. The name is enough to recall the hit song ‘Aaromale’ from Ye Maya Chesave.

The founder of this creative space, Anvesh Alluri, is admittedly a huge A R Rahman fan and worked for a few days in director Gautham Vasudev Menon’s unit during the making of the blockbuster film. He intends to produce feature films in the near future. However, what takes up his time these days is Aaromale, which is in its finishing stages.

The nearly 20-year-old building was earlier the residence of Byreddy Rajasekhar Reddy, the political leader who had floated Rayalaseema Parirakshana Samithi prior to Telangana state bifurcation. Reddy’s family vacated the house towards the end of 2018, and Anvesh who resides in the same neighbourhood felt it would be a great place to foster creative communities. “Lamakaan was the first cultural space in Hyderabad to welcome anyone with a creative bent of mind and host cultural events, talks, performances and workshops. Today we have a handful of other venues, but there’s scope for more,” he says. Anvesh worked as a management consultant for a multinational firm in the US and returned to Hyderabad in 2017. Aaromale is venture funded by him and three of his friends.

Space for more
  • Travel start-up Amavi, make-up studio Sandy’s Artistry, graphic designer Sameera Reddy, and Harla Arts which designs ceramic planters are some of the groups that will begin operating from Aaromale. Designer Archana Rao will also be establishing a new studio here.
  • Lamakaan, Our Sacred Space, Phoenix Arena, Jxtapose, Collab House, ACK-Alive and The Chalet are some of the other cultural spaces in Hyderabad.

Aaromale is a Malayalam word that loosely translates to ‘O beloved’. Anvesh interprets it as ‘do what your love’ for this space that will encourage anyone to pursue a creative line of work they love. Aaromale has already hosted a few events, including a Dabaki session two Sundays ago which saw the participation of storytellers, artists and musicians. The space, with its ample greenery, has a calming effect on visitors and the logo of Aaromale has imagery representing the five elements of nature. The spacious lawn area called Arena and another paved pocket of space will host performances and workshops for small and large groups, and can accommodate more than 100 guests. An in-house café will ensure a steady supply of coffee, tea, sandwiches and short eats. Pulp pressery will open soon, introducing a menu of healthy juices.

Anvesh Alluri

Anvesh Alluri   | Photo Credit: Nagara Gopal

Aaromale is spread across 1100 square yards and the U-shaped building, at first sight, resembles mansions in Kerala. Step into the long walkway on the first floor and the ornate Rayalaseema style of architecture is evident, reminiscent of the bungalows of the region.

The old world charm of the stone and red brick structure is complemented by carved woodwork and terracotta roofs. The ground floor has office spaces that will soon be occupied by different entrepreneurs. Think fashion design, graphic art, ceramic art… there’s space for all this and more. Anvesh feels that the design and construct of this building is conducive for creative arts rather than tech-based companies. The smaller rooms can be rented at ₹35000 per month (inclusive of electricity and other amenities) and the larger ones at ₹45,000.

The yoga studio at Aaromale

The yoga studio at Aaromale   | Photo Credit: Nagara Gopal

Indoor spaces on the first and second floor can also host workshops, book reading sessions, and the second floor houses a yoga studio.

Aaromale is a work in progress. Showing us one of the corners near a balcony overlooking the garden, Anvesh says it would be good to have a weaver demonstrate handloom weaving on a loom, in this space. “We are open to suggestions and collaborations to make this a lively cultural space,” he signs off.

Related Topics
Recommended for you
This article is closed for comments.
Please Email the Editor

Printable version | Jul 3, 2020 10:38:37 PM | https://www.thehindu.com/life-and-style/aaromale-is-hyderabads-newest-cultural-space/article28852722.ece

Next Story