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Here’s the video address

One of the video posts on the Telugu film industry that went viral  

In a social media video post that went viral early this week, an Indian worker based in Saudi Arabia poured his heart out on the difficulties he was put through in that country — not getting enough pay or food, living in fear, unable to return to his home town, etc.

Though the video was deleted later from his account, it had served its purpose. It was a cry for justice and the message reached out to the crowds.

A few months earlier, a citizen did everything to prove the odd-even car trial scheme wrong through another video post, jotting down every statistic to support his statements.

A similar attempt saw another lady sharing a video where she ripped apart the Telugu film industry, earning both brickbats and appreciation for her thoughts.

All these are a far cry from the long open letters anguished people wrote to share their views about an issue. There is clearly a shift in medium from text to video when responding to issues or commenting on current events.

J. Vasanth Kumar, a netizen elaborates on the change, “The reasons are not tough to guess. It is an easy option for showmanship.

Besides, not everyone can resort to writing. Videos are a form of more direct communication. Though you can predict the tone in writing, the video shows the emotion of the speaker and this can create ripples.”

In some cases, these videos garner quick publicity; thus helping people desperate for fame. It also means that, even where the purpose is honest, one ought to be prepared to face criticism after the video response is uploaded.

Another aspect that adds validity to video responses is the authenticity factor. This means that video posts demand a lot of courage, opines Vibha M, another netizen.

“When you write, you have a chance to hide your identity and claim to have not written it. You cannot do that with video responses and, regardless of the consequences, it gives an authority to your words.”

Also, where one may not be ready to read a long-worded document, there’s an instantaneity with the video, in terms of reach, the ‘live-action’ feeling to it.

All one has to do is switch on the front cameras on their phones; with increasing 3G/4G penetration powers, it doesn’t take much time to upload them on networking and streaming sites.

Raja Satish, a social media user who works in a software firm finds another reason to brush aside the open-letter era totally — the lack of time. “The era of open letters to politicians, film stars and other celebrities to vent anger and make a dent in the status quo is inching towards extinction, due to the busy schedules of the next-gen.”

Video posts come with their own set of perils. When they address sensitive issues, they may well instigate a section of people, given that the emotions are put to the fore rather openly. Suicide notes in the form of videos could also set a wrong precedent. For what its worth, it’s a trend that is sure to elicit interest, if not anything else.

Uncanny ways to get a job

Just as people have started responding to trends and issues innovatively, employers too like to be surprised to see candidates finding uncanny ways to prove their capabilities. One development with regard to this has been the recent instance of an IIT- Kharagpur passout, updating his credentials like a product on Flipkart, for the position of an ‘aspiring product manager’ in the company. A few months ago, a girl on Twitter did sufficient research on why she feels ‘Airbnb’ is the next big thing in the industry, complete with all the travel statistics and why the company needs to hire her. That video did enough to earn a response from the company’s CEO.


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Printable version | Oct 17, 2021 1:56:24 AM | https://www.thehindu.com/features/metroplus/video-responses-to-social-issues-are-gradually-taking-over-the-era-of-open-letters/article8396565.ece

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