Trendy ensemble

Shop for designer wear, jewellery and a myriad accessories at Fashionista

June 03, 2011 05:24 pm | Updated 05:24 pm IST - Coimbatore

At the Fashionista, Lifestyle and Fashion exhibition, in Coimbatore. Photo: K. Ananthan

At the Fashionista, Lifestyle and Fashion exhibition, in Coimbatore. Photo: K. Ananthan

A step into the red carpeted floor of the Residency Hotel for the next two days could get a shopper's juices flowing. Packed with 44 stalls from all over the country and abroad, the three day exhibition from June 3 to 5, is bound to get you excited and your pockets lighter.

Dorjee Negi from Himachal Pradesh sits at the entrance of the exhibition welcoming shoppers with irresistible gemstones and native healing sticks. The brass Tibetan singing bowl that reverberates with the most soothing sound is joyful to the ear.

From Asgarally

“Understated, chic and elegant” is how renowned designer Salim Asgarally chooses to describe his Spring- Summer collection being showcased at the event. The Pret a porter line carries intricately embroidered cotton shirts, cut worked dresses, chiffon suits that range anywhere between 4000 and 12,000. A lot of soothing whites, pastels laced with cutwork and appliqué bring out the exclusivity of his label.

“Since all the work is hand done, a lot of time and effort goes into each costume's creation. Anyone who understands the effort that goes in will appreciate the quality of my work”, he says. The highlight of the exhibition, this designer hopes to capture the less tapped markets in smaller towns. “The market in metros is now saturated, so I'm hoping to reign in on towns like Coimbatore.” A black appliqué net suit with red velvet on the borders fitted with rhinestones and sequins greets the eye of every customer who walks into this stall. This was a product of 100 hours of labour explains the designer. While this costume is priced at Rs.18,000 in stores, at the exhibition it is being sold at Rs.10,000. All the products at the this stall are sold at a discount of 50 per cent.

A Mumbai based designer, Salim Asgarally showcases his collections in other fashion houses across the country such as OGAAN(Mumbai and New Delhi), IRIS (Pune), FUEL (Mumbai and Pune), SAUCE (Dubai).

Also, 43 other exhibitors from Kolkota, Delhi, Pune, Chandigarh, Indore, Bangalore and Erode align the walls with tussar silks, anarkalis, leather bags, chappals and jewellery. Funky colourful block printed kurtas again with appliqué and patchwork and rich tussar silks seem to be the order of the day.

Bangkok based Impressive creations bring Swarovski crystals in silver jewellery. Mehta Gems from Pune, on the other hand offers to exchange your old gold jewellery for new diamonds. For some, this event works as a test in entrepreneurship. The mother-daughter duo of Sophiya Khan and Fowziya Khan from Saudi Arabia bring crystals and curios to the Indian market. Sophiya Khan, a second year student in Architecture hopes to conduct exhibitions across the nation in future. Her mother Fowziya Khan accompanies her daughter as she travels across the country.

The event is organised by ‘Fashionista', a managerial firm that holds exhibitions in tier two cities and smaller towns. Says Pawan Shankar, MD of Fashinionista, “This is our third exhibition in Coimbatore and I believe this is the best so far. We've had very good responses so far. Cochin is our next destination.”

A plethora of products that breathe the essence of each state yet keep alive the trend at present is the tagline of this event. For an evening outing, a perfect ensemble can be picked up from this exhibition. Open from 11 a.m. to 9 p.m.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.