While browsing a newspaper are you tempted to skip the art exhibition listings? Do you feel movies or malls can be entertaining but a visit to an art gallery is not for you? Is it lack of interest or awareness that keeps many people from venturing into an art show?
Indira Bhardwaj, partner Rightlines Art Gallery, feels that people commonly consider an outing to an art gallery elitist. “Over the years basic art forms like glass painting or something on fabric may have become accepted in the society but when it comes to larger canvases, people prefer to shy away. Of late there has been awareness amongst youngsters, yet I do wish that people understand art is something that is very much a part of our life!”
She adds, “One must also get rid of this notion that visiting an art gallery means you cannot look and come out without buying.”
S.G. Vasudev, a well-known artist, says the scene has changed greatly in the last ten years, but galleries will never attract the numbers that a music performance does. “It is not just traditional any more. A lot of experimentation has gone on, unlike music which is more traditional. This is slowly making people interested in art. It is also heartening to know that many art spaces are trying their best to get more people to visit them and their artist's works.”
Strangely, while parents encourage their toddlers to draw or colour, they worry if their older child spends more time on art than on academics.
Srividya G.S., a watercolour artist, feels this is also changing. “I feel a lot of parents have realized this is a viable career option in recent times. As far as understanding on the subject goes, more people seem to understand art and view it even as an investment.” Still, she adds, buyers prefer traditional figurative art over abstract art.
Meenu Jaipuria, owner of the Mahua art gallery, says, “We have worked with children on folk art, etching and printmaking for adults, but the initiative of taking art to common person has to begin from school and institutional levels along with galleries as a collaborative effort. Thankfully parents are slowly encouraging their children to follow their talent. However, I think this ratio has to rise in huge number to make art a regular part of our life.”
Vasudev feels that society must be educated to appreciate contemporary art. “Artists should be employed by schools so that the children get better education in art. It's time that children should be taken to museums to keep them updated on various interests in life. This has been done in the west. We do not have the habit of visiting art galleries and museums. Only when the child starts going to these places, the adults will follow.” He and other Bangalore artists have formed a group called Ananya Drishya to run workshops and lectures on art appreciation and to create a digitized library on art.
While it may be a long time before art can actually be seen in every person's drawing room, smaller initiatives could make many of us look beyond malls and movies for entertainment.