Fashion for festivities

A model in a dress created by Pallavi Puri   | Photo Credit: 29dmc PALLAVIPURI1

For any designer, it is important to make his or her mark in group and solo shows where prospective buyers can appreciate the craft.

This is precisely the reason why Delhi-based designer Pallavi Puri, who entered the world of fashion with her label in 2008, hosted an exhibition of her meticulously crafted lehengas, anarkalis and skirts at her Defence Colony showroom.

For the past six months, Pallavi, a product of the National Institute of Fashion Technology, has been giving finishing touches to this exhibition titled “Paisley” keeping in mind the taste and preference of people who generally like to buy new colourful outfits during the festive season.

As red is the dominant colour of the season, the designer has used the resplendent colour in most of the outfits. Floral embroidery and intricate motifs of gara embroidery have been used in the shimmering outfits to epitomise craftsmanship.

Overall, the designer has seen to it that the dresses look contemporary even ten years down the line.

“With Diwali and the wedding season round the corner, I’ve prepared a series of skirts, lehengas and anarkalis. I’ve demonstrated my specialisation – embroidery and paisley. I believe in making total couture lines and don’t repeat my pieces. I don’t experiment too much with cuts and design limited number of outfits.”

Top-notch designers like Rohit Bal and Tarun Tahiliani have produced a range of stylish contemporary dresses at affordable rates for the middle class. On pricing her dresses, Pallavi says, “In this collection there are no economically-priced dresses. The price of every garment starts from Rs. 20,000 onwards. Unlike other designers I do not create machine made dresses. I create only hand crafted stuff and never compromise on quality and finish. The unique selling point of this collection is that it is subtle and has classy style.”

For Pallavi practical experience is more important than education in designing. “As far as designing is concerned, it is inborn and one must have taste and flair for it. NIFT polishes and gives you a sense of direction but only when you get to work practically you get to learn a number of significant things which are a must for a designer. Like not embroidering on silk as it would pucker and learning how to mix and match colours so that they look aesthetic on the fabric.”

While the exhibition has concluded in Delhi, the women’s wear collection will soon be travelling as a solo exhibition to Dubai, famous for its high-end fashion.

“In Dubai, the two-day exhibition will showcase my collection “Paisley”. I am not going there to gauge the market. As I have travelled there quite often I have clients based there.”

Our code of editorial values

Related Topics
This article is closed for comments.
Please Email the Editor

Printable version | Jul 29, 2021 11:22:49 PM |

Next Story