Architects by qualification, Parthavi B.R. and Varsha Rajanahally, friends from engineering college, shared another interest-their love for photography. Despite completing their degree in June 2013, the duo was still confused about what they really wanted to do in life.
Parthavi went on a number of road trips and Varsha had worked on an interiors project, after which she needed a break to pursue something she really loved. Soon enough their dream project, TimeLoop, came to be. And while they started out officially with their photography business a year ago, the idea to set up something like this was born in 2010 during their second year at college!
Through TimeLoop, Parthavi and Varsha cover weddings, pre-wedding ceremonies, couple shoots, other events, portfolios and they even take up product photography assignments. “We also do headshots for theatre students and professionals, architectural photography which includes interiors and exteriors (We have a fascination for the old buildings of Bangalore) and social awareness projects with organisations like NIMHANS, White Swan Foundation, etc.
We also conduct photography workshops at an N.G.O, for children with special needs,” Parthavi informs.
Stating that their uniqueness lies in their tagline - Capture. Reflect. Pause, Varsha explains: “We capture memories through our lens with a lot of dedication, creativity and love, which in turn reflects our loyalty to our passion and we do not compromise on quality. But more than any of that we work towards that meeting when we look at the end product with our clients, when they tear up and pause, before our relationship with them becomes more personal than professional. In short, we’re here to create relationships.”
The girls testify that their journey so far has been “a lot of fun and very interesting because we get to meet so many different types of people who come from different walks of life,” Parthavi says, adding: “Financially, we definitely can’t say it’s all been easy.
We’ve had our share of good months and bad months, but sometime we don’t really care too much about the money because we care more about the project and our learning experience and that in some sense has helped us better the quality of our work.”
With so much going on for them already, Varsha says: “We are really excited about what lies ahead as we have a long list of projects in mind. Some of them are to do with Conservation Architecture in Bangalore which will involve photo essays about heritage buildings. Right now with all the social injustices we see in our country, we want to do social awareness projects integrating photography, starting at the school level.”
