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In good taste

Beetroot halwa,  milk halwa and aloevera halwa made with palm jaggery at Noruks Photo:S. Siva Saravanan;

Beetroot halwa, milk halwa and aloevera halwa made with palm jaggery at Noruks Photo:S. Siva Saravanan;

A melt-in-the-mouth beetroot halwa is followed by the delicious milk halwa...I indulge in a sugar rush post-lunch at Noruks outlet in Saibaba Colony. The halwa dripping in ghee is not cloyingly sweet because of the palm jaggery used to prepare it. Noruks specialises in sweets and savouries that tastes good and are high on nutrition. Millets are the latest addition to the menu. I sample crunchy kambu murukku, the flavourful garlic kudiravali murukku, another variety made with grains from the entire millets family, and bite into the soft thinai murukku. A special variety of thattai made with wheat flour and kudiraivali rice is super soft and crumbles with every bite.

“We make savouries in rice bran oil that is full of vitamin E, omega 3 fatty acids, fibre, iron, calcium. We also use ghee and organic groundnut oil. Rice bran is an equivalent of olive oil,” says D. Soundararajan, who runs the outlet with his son S. Vivin Soloman, daughter S. Selva Sheeba and another partner R. Suvi Saran.

Soundararajan teaches dance yoga (a combination of yoga and cardio), a fitness routine that focuses of strengthening and toning up, and is an author of many books in Tamil such as Udal Unarvu Mozhi … He was recently featured on Vijay TV where he conducted dance yoga session for TV artistes. “Any ache in the body, be it the stomach or head, is an indication or a sign that alerts you to pay attention to your body. We eat polished white rice, which is more carbs and less fibre. It sits on your intestine like a gum. We have to consume more fibre and oil to flush out toxins from the body. A balanced diet is the key to good health,” he says.

To reach out to more people and offer fresh snacks, he started Noruks. “For over two years, we experimented with bakery items, juice making….but they all consumed white sugar and needed preservatives. That’s when I turned to cooking healthy snacks with new recipes. We took it as a challenge,” explains Soundararajan.

After several trials, they chose millets, gooseberry, aloe vera, beetroot, nuts, pulses and palm jaggery as the base for their products and to ensure a balance of proteins, vitamins, minerals, carbs and fat. I bite into kaaju katli made with palm jaggery that leaves a lingering after taste, beetroot mysurpa, beetroot jelabi, karupatti mysurpa (made with besan and palm jaggery)… I have lost count, but each sweet leaves a distinct flavour and taste in my mouth. My pick is the aloe vera halwa, made with aloe vera, gooseberry, lemon, and palm jaggery, and lots of ghee. It is bursting with the goodness of nutrients. “We perfected the recipe after several trials. Initially, we added ginger but it was overpowering. Then, we tried with lemon and it worked,” says Soloman.

Soundararajan adds that aloe vera is called ‘kumari’ and it is packed with goodness, especially for women. “When consumed regularly, it helps one stay young. It improves skin tone, controls acidity, ensure good digestion …about 200 other wellness effects,” he says. One can make a meal out of aloe vera halwa too. Also the ellu urundai, made with til, palm jaggery and groundnuts, which packs a punch. I round off the experience with chilled pudina juice made with refreshing flavours of mint, curry leaves, lime, and palm jaggery. “We want to be a model shop that shows the way to good health,” says Soundararajan.

Noruks is located at 14th Cross Corner, Bharathi Park Main Road, and Saibaba Colony. Open from 9.30 a.m. to 10 p.m. They also undertake bulk orders for special occasions.

As the sweets and savouries are made with no preservatives, chemicals or colouring agents, the shelf life of savouries is about a month. The sweets stay fresh for a week

Noruks will introduce chaats shortly made primarily with moringa leaves, sundal and grated coconut.

For details, call: 0422-4500470/ 98429-28220


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Printable version | May 26, 2022 8:14:55 pm | https://www.thehindu.com/features/metroplus/noruks-gives-a-healthy-twist-to-sweets-and-savouries/article8309548.ece