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'Naanum Rowdy Dhaan'’s single strategy

The makers of Naanum Rowdy Dhaan, starring Vijay Sethupathi and Nayantara in lead roles, have found a different way to market their music. They have cashed in on the concept of ‘singles’ – and are releasing one single from the film every evening this week.

If it was ‘Thangamey’ that was being much discussed on social media a few days back, it is ‘Neeyum Naanum’ and the title track that have clicked with Tamil film music fans now. The singles will continue releasing every evening this week, it is said.

Naanum Rowdy Dhaan, which has music by Anirudh, has been directed by Vignesh Shivan and produced by actor Dhanush’s production house. The director’s earlier film was Podaa Podi starring Simbu.


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Printable version | Jun 19, 2021 11:25:21 PM | https://www.thehindu.com/features/metroplus/naanum-rowdy-dhaans-single-strategy/article7715829.ece

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