Fashion

Shopping for D-day

IDEAL BRIDAL WEAR: the jewellery collection at Le MeridienPhoto: K. Ananthan

IDEAL BRIDAL WEAR: the jewellery collection at Le MeridienPhoto: K. Ananthan  

A bridal jewellery expo at Le Meridien

Do you hear wedding bells? Do you wish to indulge in bridal shopping? Then make a trip to Le Meridian.

You will be spoilt for choice at the Jewellery Expo, organised by United Exhibitions. It showcases 75 jewellery groups, including brands such as Viswa & Devji, TARA, JCS Jewel Creations and Neha Creations.

The traditional bridal jewellery gets a modern make-over at the Simla Jewels, Mumbai. Long Jadau neck pieces is one of the fastest moving collections here.

Young brides prefer to couple their chokers with these on their D-day, says Sahil Zaveri, the partner of Simla jewels. He also stocks single jewellery pieces that can be crafted into earrings, brooches, side clasps, bracelets and hair pins.

Sakthi Creations from Coimbatore sells copper, bronze and silver jewellery. Silver oddiyanams, which are gold-plated, are priced between Rs. 85,000 to Rs. One lakh.

If you fancy jewellery which has your or your fiancée’s image on it, you can place an order at Augrav, a city-based online company for personalised jewellery. They specialise in gold rings and neckpieces, engraved with faces of the couple, their names and finger impressions. “The designs are first made on the computer. And then, we team up with goldsmiths in the city,” says Vivek Krishna, CEO of the company.

Diamonds are in now and shoppers in Coimbatore seem to prefer round diamonds the most.

“These shine better and are more expensive than the baguette diamonds,” says Suresh Jhunjhunwala, a proprietor of Neha Creations from Mumbai. His stall showcases delicate, light-weight diamond necklaces with golden chains that can be worn with both traditional and stylish attires.

For some of the jewellers, this is their family business. Like the Barmechas from Mumbai. “Our relationship with the city has been a long one. We have been coming here for the past 10 years,” says Ashok Barmecha. Ashok and his son Akash Barmecha are carrying forward the family business, now. Their jewellery brand, Yoube, was started in 1965. Pretty solitaires, diamond watches, Maang tikkas and kamar bandhs sit pretty in the glass shelves here. The classy, delicate bracelets, rings and earrings studded with rose gold, white gold and precious stones look enticing.

Coimbatore is one of favourite destinations for many of the jewellers. According to Sahil, “I get a lot of customized jewellery orders. The people in Coimbatore are up-to-date about the latest fashion trends. They are ready to experiment.”

(The exhibition is on at Le Meridien till January 25.)

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Printable version | Feb 17, 2020 8:42:55 PM | https://www.thehindu.com/features/metroplus/fashion/shopping-for-dday/article6815346.ece

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