Catch the neon ray

Nothing screams ‘look at me’ like a bright coloured dress. And by bright colour, I mean neon. Walk into any store and you cannot miss the neon-splashed outfits in the shelves — pop-coloured tops, shirts, blouses, shorts and even belts, bags and shoes. Yes, they’re in. In fact, they’ve been in vogue for quite a while now.

“The neon trend is a carry forward from seasons past, and is clearly here to stay,” says Anjana Sharma, COO & Fashion Director, “We’re a country that loves colour.”

The colour is so popular right now in the Indian market that a large percentage of’s stock that caters to this trend is sold out, she says.

The focus on accessories and adding a pop of colour is also responsible for this resurgence, feels designer Anushka Khanna who loves using the colour in her creations when its least expected.

Some neon trimmings or embellishments can perk up any drab outfit. “If you want to stand out, this is the palette to go for. If you are wary of colour, then a pair of neon shoes, a bag or necklace can take you a long way,” suggests Anushka, personally choosing to go all out with a neon pink sari or a fluorescent yellow maxi dress for the beach.

For those who do like to be clad in bright-coloured outfits, can go for a neon belt on a beige dress, pop pink neckpiece to spruce up a pastel top or a pair of zesty yellow heels to contrast your LBD.

If none of these work, you could follow college goer Rashmi Rai’s tip: “So what if you’ve got nothing in neon? Even pop coloured nail paints can do the trick! My friends and I love them. They add a dash of colour to your overall look!”

How about neon for men? “Yes!” says Anushka, “But in a tee or polo, or a cool pair of shorts. Not in any formal situation."

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Printable version | Jul 23, 2021 3:52:03 PM |

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