Fashion

Nafisa has got designs!

Nafisa ali at her newly-launched store.  

Nafisa Ali has done it all. From being a champion swimmer to a successful actor, a beauty queen to a social activist and a politician, and now a fashion designer… there are more colours in Nafisa's cap than a rainbow contains. Quite recently, the versatile lady opened the first outlet of her creations at Mehar Chand Market, near the India Habitat Centre on Lodi Road. But her latest outing should hardly come as a surprise, for Nafisa, believe it or not, has even tried her hand at selling tea at a railway station. “I was a little girl, and I used to sell tea at a railway station Maklashi Ganj near Ranchi. Actually, I had been fascinated by the word chai-chai. I decided to do something similar just for a lark. I went from window to window, shouting chai-chai, whenever a train came. I did it for three-four days,” tells Nafisa.

The seeds of a saleswoman were sown then. Now comes the boutique named APPNA.“APPNA is an acronym, representing the first alphabet of my family members, the logo has been sketched by my mother thus celebrating the essence of family. It is a boutique meant for everyone, providing good quality products at affordable prices which start from just Rs.600,” explains Nafisa, who has also designed the store herself.

The designs on offer at her store reflect the ex-Miss India's personal style, simple yet stylish. Hand block printing, chikankari embroidery, glass beading, sequins, zardozi or hand woven khadi fabric…there is a veritable variety to choose from. At the store, her designs are a result of the combined effort of the craftsmen from Kashmir, Bastar, Gujarat, and West Bengal. A range of ladies' suits, especially free-size kaftans, and kurtis, perfect for scorching summers, are also available in different sizes. In casual and formal, kurtis come in Indo-western and ethnic versions. Lucknow's trademark, hand-crafted chikankari on khadi impresses in particular. ..Besides, saris and churidars come in myriad prints and colours.

Celebrating tradition are also the artefacts crafted by the traditional artists of Bastar and other parts of the country.




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Printable version | Aug 2, 2021 2:33:43 PM | https://www.thehindu.com/features/metroplus/fashion/Nafisa-has-got-designs/article16248612.ece

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