The Gap gang comes to town

There’s a buzz of anticipation on the ground floor of Phoenix MarketCity in Velachery, as is present every time a new store launches. This time around, it’s international clothing and accessories store, Gap.

In the past year, the retail brand has opened eight stores in four major metros in India. The latest is the one in Chennai, which opens today. Oliver Kaye, business head, says, “In our market research, we found that even apart from the large expat community, the brand is already well-known here. People know what we’re about and what we offer.”

The current summer collection is also apt for our tropical climate, with bright shades of aqua, yellow, white and pink. “We like to maintain a continuity in terms of layout, so if you enter any Gap store, it will be similar. Perhaps the only thing we’ve done differently is the merchandising. Instead of long sleeves, hoodies and sweatshirts that are impractical in this climate, we’ve given clothes with lighter fabric that will be comfortable,” adds Oliver.

Gap is known for its comfortable basics, from denims to the classic white T-shirt emblazoned with their logo. Here are five looks to sport this season: as seen in the pictures below.

Long shorts with classic round-neck t shirts

The Gap gang comes to town

Men's oxford shirts in bright colours

The Gap gang comes to town

Rompers, jumpsuits and dresses that transition from day to evening

The Gap gang comes to town

Women's shorts in denim and cotton

The Gap gang comes to town

Comfort fit denims

The Gap gang comes to town

Our code of editorial values

Related Topics
This article is closed for comments.
Please Email the Editor

Printable version | Nov 28, 2021 6:01:00 PM |

Next Story