Just like the ring tone of Gabbar Singh on his mobile, director Harish Shankar maintains the energy and exuberance as he speaks about Subramnayam For Sale that is due for release next week. Starring Sai Dharam Tej and Regina, this is the second time Regina will be working with the hero. “ When I saw Regina in Power , I felt she can do justice to the character. It is not about a heroine who merely sings and dances, she has lot of stuff to do. She has a powerful role and is sure to become a favourite with the female audience,” says the director. He admits having done mistakes in Ramaiyya Vastavaiyya and is confident of a sure shot success this time. “There was a lot of abuse I got for portraying violence in the film. This time I want to entertain and make the family audience happy. It is a complete package.”
Ask Harish Shankar if audience is rejecting mass movies and is opting for sensible stories, he quips, “Don’t ignore the success of Legend and Simha . Boyapati Sreenivas continues to deliver the same genre and he is dishing out success after success. More than the sensibilities of the audience it is the director’s conviction and content that matters. For that matter even Baahubali had violence.”
He adds that before entering the film industry, the wannabe directors aspire to make films based on many ideals but once they actually start directing, the equations change and they have to compromise on certain aspects due to market demands. “Directors need separate space and time. I want to grow as a director and a writer. I compare myself not with others but my own films and strive to do better. Every film is a lesson. Understanding audience makes me wiser. These days we see more multiplex audience in places like Bheemavaram and Tenali. The audience too are more mature now.”