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Having cake and eating it too

A poster of Rajinikanth-starrer Kabali

A poster of Rajinikanth-starrer Kabali  

T-shirts, cakes, silver coins...Kabali mania has Rajini fans in its firm grip

Arjun is taking leave on Friday to watch the first day first show of Kabali. A few others in his office have similar plans. As a result, they are all working overtime to meet their deadlines. But even amidst this frenzy, Thalaiva doesn’t go out of their sight. The Kabali cake that Arjun and his friends recently cut in office is a proof. He wanted to gift his friend a Rajinikanth cake. The friend is going to be out of the country on work around the Kabali release time and will miss the initial excitement.

Butter Side Up, which specialises in theme-based cakes and cupcakes, whipped up a beautiful chocolate cake, layered with chocolate mouse filling and frosted with chocolate butter cream for the occasion.

“The brief was to pay a tribute to Rajini Sir. So we decided to focus on the superstar’s Kabali avatar as the centrepiece (made with fondant) and feature stills from some of his most epic movies all around the cake in a showreel (all edible prints). We have featured stills from his first movie Aboorva Raagangal (that epic gate-opening bit). Also from Baasha, Padayappa, Thillu Mullu, 16 Vaydinilae, Ragavendra, Arunachalam and Murattu Kaalai. There were insane levels of excitement in kitchen while we were making this cake!,” say Jayapavithra and Sarada of Butter Side Up.

We tried to get in touch with Arjun as well, but by then the cake had been cut and he didn’t have time to speak to us. But what Arjun said in response to the question, ‘What are Rajini fans made of?’ is worth mentioning. He replied, “Nothing but Rajini.”

With just one day to go, Kabali mania is hitting the roof. There are several like Arjun who are die-hard fans of the superstar and are taking recourse to different means and methods to express their love for him.

Google Kabali T-shirts and you will have many websites pop up in front of your eyes which are selling neruppu da t-shirt, Thalaiva T-shirt and The Rise of Kabali T-shirt. And there is no prize for guessing that T-shirts are flying off the shelves. Fully Filmy website clearly mentions that due to excessive demand The Rise Of Kabali T-shirt will take around seven to 10 days to reach. If these, priced anywhere between Rs. 500 and Rs. 800, are meant to cater to a different section of his fans, Tirupur T-shirts at Rs. 129 make it affordable for others.

And why should young fans of Kabali feel left out? Flintobox, a D-I-Y blog for kids tells them how to design their own superstar-themed T-shirt.

Finance company Muthoot Fincorp, is also cashing in on the opportunity by introducing silver coins with face of the actor embossed on it. The coins in five, 10 and 20 grams will be available from July 22, when Kabali releases.

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Printable version | Jul 29, 2020 7:13:24 PM | https://www.thehindu.com/features/metroplus/Having-cake-and-eating-it-too/article14499306.ece

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