Watercolours, doodles and happiness — that’s what Limn is all about. It was launched by Avantica Hemanth, a 22-year-old Visual Communication graduate, who has always been passionate about art. Delighted or disheartened, painting was her way of channelling her emotions. It wasn’t long before she discovered a vast topic that was left untouched by many — Surface Pattern Design. Intrigued, she soon became engrossed with the subject and decided to start her own business, Limn, which sells things like stationery and phone cases in watercolour prints.
“Many people don’t know this, but it is an actual word,” she says. “Limn means to depict an art form, and that is exactly what I want to do with my work — showcase my art to the world and make it a happier place,” she says.
She paints her favourite patterns using watercolours — anything ranging from animals and stars to food and outer-space patterns. “It feels like the paper is my mind — everything I think of takes shape on paper, and soon I have my own thoughts looking up at me. It is an incredible feeling.”
She even plans to sell tote bags soon, and her website will make an appearance in a few weeks. Watercolours, however, is a medium that’s not used often by those who customise notebooks and phone cases; but Avantica decided to step out of her comfort zone in order to be unique. “It’s simple to go online and make an illustration, but painting an attractive pattern with watercolours and making my artwork precise is quite tough, but I love it.”
The process isn’t as simple as it sounds, she admits. After the patterns are digitised, she shortlists them and gets feedback before having them printed.
“Our tagline is ‘a world of colour’, and we aim at providing precisely that to our customers.”
Her excitement still hasn’t waned, however. She hopes to let her colourful notebooks and phone cases reach anyone who wishes to see something different from the ordinary illustrated versions.