• Tanya Bami, Director, International Originals, Netflix India
  • Bami, who has previously led entertainment content at Voot Originals, Star Plus, MTV and BBC, says that there has been a spike in the number of people watching documentaries in the past year. “76% of our subscribers have watched at least one documentary from mid-2020 to mid-2021,” she says, adding that Netflix treats its documentaries “with a combination of distinct narrative and an elevated visual aesthetic”. As for Netflix’s lineup for the coming months, she adds, “We are ready with our slate. We recently launched Kota Factory , dropped the trailer for Little Things , released Crime Detectives , and just wrapped up the Comedy Premium League in our unscripted format.” It’s all indicative of “the steady state that we want to be in India,” says Bami.
  • Indians and the crime genre: True crime has historically been one of the most popular genres across the world, especially in India given the success of two long-running true crime series on linear television — Savdhaan India and Crime Patrol . Ever since the entry of streaming services like Netflix, the genre has enjoyed an elevated visual aesthetic, intriguing narrative treatment and engaging subjects, seen in titles such as Conversations with a Killer: The Ted Bundy Tapes , Operation Varsity Blues , The Ripper , The Vanishing at the Cecil Hotel , among others. We’ve received a very good response for Indian titles including the gritty true crime series Bad Boy Billionaires , the Emmy-winning Delhi Crime , and docu-film Searching for Sheela .
  • : Don’t (expletive) With Cats , The Cinema Travellers , Rize by David LaChapelle