• Apart from her day job as a storyteller and a side-hustle as an ambassador to multiple consumer brands, Pannu is also a budding entrepreneur. She is the team owner of Pune 7 Aces, a badminton franchise that plays in the Premier Badminton League. Along with her sister Shagun, she also owns an event management company called The Wedding Factory. (At present, the duo is giving us FOMO with their holiday posts from Moscow.) And, she’s hands-on with both businesses. Here are three maxims that guide her as a businesswoman.
  • * “I choose businesses that will never face a recession.”
  • * “I don’t like outsourcing everything. The business should be such that you can handle it completely if the need arises.”
  • * “It should be an extension of your personal interest. If it’s not, you will not be able to stick it through the lean periods.”