Why can’t every phone become 3D?
This was the moot question that young Anubha Sinha set out to tackle a year ago. Today, she has launched the Wow 3D screen guard, probably a first-of-its-kind innovation that makes every phone a 3D-equipped device.
“We are all aware that the smartphone has taken over not just the entertainment space, but also many other industries. To provide high-quality viewing on mobile phones was my priority,” she says, “Several smart gadgets did hit the market, but most of them were expensive.”
Anubha had nanotechnology to help her out. Her company, Rays 3D, was already into movie conversion, but was looking for an innovation that would made 3D accessible to consumers on their phones. Nanotechnology had the answer — it worked on the light emerging from the phone (which a 3D glass does when you watch a film at a cinema hall).
After months of research in auto-stereoscopic technology, her team was ready with a screen guard that could be fitted on to a mobile phone. “Specific 3D content isn’t an issue... the screen guard will convert any 2D content to 3D on the fly.” This means that any film or video, which is not necessarily made in 3D, will be converted to 3D when you watch it on the mobile phone.
Anubha couldn’t have asked for a better launchpad for this — it was launched in Chennai recently during the trailer launch of Rajinikanth’s upcoming 2.0 . “It happened thanks to Lyca, which is majorly into film production and also has a telecom connection. They understood the possibilities of such a product that could be targeted globally.” Anubha has been associated with the world of movies for a while now — she was also associated with Mohanlal’s Malayalam film Pulimurugan , which created a Guinness Record for the largest audience in a 3D screening.
Her latest Wow 3D invention is available for pre-order, but it has already garnered international attention from film and tech circles. Next month, the invention will be given the Lumiere Technology Award instituted by Hollywood’s Advanced Imaging Society, making it the first company with a non-American base to win it. “This is a proud moment for India. James Cameron is trying to use auto-stereoscopic technology for his Avatar 2 in 2020, but 2.0 has already achieved it.”
