Lights, camera, action


Frames in Motion was started by a group of college youth who say they believe in thinking big

Vikram Garla (18) and Noel Alben (19) tried their hand at filmmaking with an iPhone. Although they believed it to be a seemingly innocuous attempt in a new field, they were placed first at an intra-college fest. This victory led to the realisation of their potential.

They began their venture, Frames in Motion, last year. Although a greenhorn in the sphere of videography and photography, Frames in Motion is a registered firm run by Vikram, Noel, Nakul Ponnappa (19), RajathMagaji (19) and Rohan Sathish(19). ‘Thinking Big’ and looking at the bigger picture is what sparked the idea of turning what they love doing, into a business.

Frames in Motion has accomplished a lot so far. Their video was screened during the premiere of Padman, their portfolio was recognised by artist Shaktishree Gopalan, they have worked with the non-profit organisation WOW(World of Women), the Under 25 Summit and have even stepped into the world of YouTube in collaboration with the YouTuber Niharika NM.

Vikram says, “Last year, we worked with Spunk your Creek, a huge four-day event. We did it for free because at that point we weren’t registered and simply wanted to work as a team. They liked our work and called us back as they wanted to monetize our relationship, in hope that we are a registered firm.”

Registering themselves as a firm opened many doors, the biggest being the expansion of their clientèle. From covering birthday parties to corporate events, Frames in Motion has indeed set their channel in motion.

Focusing on the widest horizon of videography and photography is what sets them apart. Be it events, portfolios, direction or simply video editing, they believe learning through their journey is essential for quality work.

Nothing good comes easy, especially being college students pursuing courses unrelated to photography and videography. Something all five of them agree on is the challenge in balancing the worlds of college and business. “Finding time between our busy schedules to work with clients, have meetings and improve our skills is definitely hard,” says Rohan.

To develop a professional identity as first-year college students, adds to the ambition of being the best. On joining the club of young entrepreneurs, Rohan says, “I am not used to being called an entrepreneur. It is something you read about in the newspaper everyday. It takes effort to turn an idea into something real and see it grow. Seeing it happen, however, is magical.”

Vikram believes working hard now will help in the self sustainability of the firm in the future. After completing their graduation, some of them plan on studying filmmaking, apart from carrying the business on with a bigger team and even bigger dreams.

For all the other young aspiring entrepreneurs looking for a little inspiration, Noel says, “All you have to do is believe in yourself and find a circle that believes in you. Do not give up.” Take it from a team that started from the bottom, made it this far and continue to pave a way for their future.

Frames in Motion is all about learning on the job, experimenting and most importantly, doing what they love. Progressing rapidly on the niche that they have carved out for themselves, there is no stopping this team of five.

For details or visit their Instagram and Facebook pages: @fimcreations.

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Printable version | Dec 10, 2019 6:25:15 PM |

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