Karan Johar’s Dharma Productions, Viacom18 Studios collaborate for distribution deal

They will bring some of the most-awaited Hindi films to screen, including Karan Johar’s directorial ‘Rocky Aur Rani Ki Prem Kahani’ and ‘Jug Jugg Jeeyo’

September 22, 2021 01:27 pm | Updated 01:27 pm IST

Dharma Productions and Viacom18 set to collaborate

Dharma Productions and Viacom18 set to collaborate

Viacom18 Studios is collaborating with Dharma Productions to bring some of the most-awaited Hindi films to the screen, including Karan Johar’s directorial “Rocky Aur Rani Ki Prem Kahani” and “Jug Jugg Jeeyo”.

Also Read | Get ‘First Day First Show’, our weekly newsletter from the world of cinema, in your inbox . You can subscribe for free here

As part of the association, the two companies will also collaborate on Shakun Batra’s next film featuring Deepika Padukone, Ananya Panday, Siddhant Chaturvedi and Dhairya Karwa, as well as Shashank Khaitan’s feature project, starring Vicky Kaushal, Kiara Advani and Bhumi Pednekar.

“Rocky Aur Rani Ki Prem Kahani” stars Dharmendra, Jaya Bachchan, Shabana Azmi, Ranveer Singh and Alia Bhatt. Raj Mehta-directed “Jug Jugg Jeeyo” has Anil Kapoor, Neetu Singh Kapoor, Varun Dhawan and Kiara Advani as part of the cast.

The films which are part of this deal are in various stages of production and are expected to be released over the next 18-24 months. Viacom18 has also acquired satellite rights for these films, a press release stated.

Ajit Andhare, COO, Viacom18 Studios, said collaborating to build a slate of films “further strengthens our long-term association” with Johar and Dharma Productions.

“As Viacom18 Studios scales up and begins a new chapter, we are looking at key partnerships with creators who shape mainstream entertainment,” Andhare said in a statement on Wednesday.

Johar added, “In Viacom18 Studios and Ajit, we have a partner who not only shares our vision in storytelling but also has our approach to differentiated cinema. Dharma Productions has been committed to entertaining movie-goers world over with every film and this partnership will further enable it.” The partnership with Viacom18 Studios is a significant step for Dharma as together we gear up to bring back the best of Hindi cinema to theatrical audiences, said Apoorva Mehta, CEO, Dharma Productions.

“We believe that strategic alliances are the way forward for the film industry and this partnership is the stepping-stone to a long-term alliance,” Mehta further said.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.