• Following examples of how the brand became a social justice beacon in Brazil and a symbol of aspiration for many around the world, it came to India — the world’s largest consumer of whisky. “We looked into the world of Bollywood and realised the huge cultural impact Johnnie Walker has had within the industry. It appears in many films [from Mehbooba and Baazi to Hera Pheri ] and has its own set of meanings and connotations,” says Wonke.
  • The director also came across Badruddin Jamaluddin Kazi, a teetotaller who was better known as Johnnie Walker. “We thought it a brilliant story. After speaking to his son, and realising how charming he was, we had to have him,” he says. But for more of the conversation, he points me towards the documentary.