'Beast' ‘Vikram’, and ‘KGF: Chapter 2’ among most talked-about South Indian films on Twitter

Five films, featuring some of the biggest stars in the South, have so far generated over 101 million tweets in 2022

September 06, 2022 02:08 pm | Updated September 10, 2022 10:05 am IST

Stills from ‘Beast,’ ‘Vikram’ and ‘KGF: Chapter 2’

Stills from ‘Beast,’ ‘Vikram’ and ‘KGF: Chapter 2’

Twitter India has revealed 2022’s top-five most talked about films in Tamil, Telugu, and Kannada.

“Beast, Vikram, KGF: Chapter 2, RRR, and Sarkaru Vaari Paata were the top five movies from these three regions on our platform for this year,” said Cheryl Ann Couto, Head of Partners, Twitter India. These five films — featuring some of the biggest stars like Vijay, Kamal Haasan, Yash, NTR Jr, Ram Charan, and Mahesh Babu — have so far generated over 101 million tweets.

Last year, Vijay’s tweet unveiling the first look of Beast was the most retweeted and liked tweet in Indian entertainment. Mahesh Babu’s update on resuming work for Sarkaru Vaari Paata was the most quoted tweet.

Most tweeted
Top-five most talked about films in Tamil, Telugu, and Kannada: Beast, Vikram, KGF 2, RRR, and Sarkaru Vaari Paaata
Top-five personalities discussed under ‘Tamil Topics': Vijay, Keerthy Suresh, AR Rahman, Rajinikanth, and Vijay Sethupathi
Top-five topics popular among Tamil audiences: ‘Tamil cinema’, ‘tamil cinema actors’, ‘cricket’, ‘tamil directors, producers & writers’, and ‘food’.

Tamil Twitter

According to Twitter India, Tamil, Telugu, and Kannada films generate one of the most engagement in the entertainment space in India.

Tamil, especially, has gained immense popularity recently. It is the third most used language on the platform. Mentions of ‘Kollywood’ have gone up by 14% compared to the last two years. Even when we launched Twitter Spaces, they were the ones who quickly got hooked to it,” said Amrita Tripathi, Head of Global Content Partnerships at Twitter India, “They were doing singalongs, discussions. Actors and other celebrities were readily joining Spaces to interact with their fans.”

Only a few days ago, director Pa Ranjith along with his cast and crew promoted their recently released film Natchathiram Nagargiradhu. Vikram, who recently joined Twitter, made his Spaces debut to promote his film Cobra. It garnered 128,000 tune-ins. Meanwhile, Suriya’s Spaces to talk about his film, Etharkkum Thunindhavan, had 61,000 live listeners and 160,000 tune-ins. Owing to the popularity that Twitter Spaces enjoy among Tamil audiences, a dedicated #TamilSpaces emoji was launched in August 2021 to encourage conversations in the language.

Vijay, Keerthy Suresh, AR Rahman, Rajinikanth, and Vijay Sethupathi are the top-five personalities discussed under ‘Tamil Topics' on Twitter. The top-five most discussed topics among the Tamil audiences are ‘Tamil cinema’, ‘tamil cinema actors’, ‘cricket’, ‘tamil directors, producers & writers’, and ‘food’.

(An earlier version of this story was changed due to factual errors)

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