Ajit Andhare live on Instagram @thehinduweekend

Ajit Andhare, the Chief Operating Officer at Viacom18 Studios, talks about the future of the film industry today at 5 pm on @thehinduweekend Instagram

May 25, 2020 11:17 am | Updated 02:45 pm IST

The COVID-19 pandemic and over two-month-long lockdown have served a crippling blow to the Indian film industry. People are dealing with cancelled shoots, dismantled sets and films stuck in the middle of production. Professionals have lost jobs and daily wage earners are finding it impossible to make ends meet.

Tentpole films that would have brought in big money to boost the industry’s health have been left without theatres and audiences, and many middle to big films that have been ready for release are trying to find a home and viewership in OTT platforms. What will life ahead be like for the industry when the lockdown lifts and a semblance of normal — rather the new normal — begins to set in? How will things be down the value chain? Ajit Andhare, the Chief Operating Officer at Viacom18 Studios takes us on the road ahead.

This edition of the #LockdownWithWeekend series featuring Ajit Andhare is on Monday May 25, at 5 pm IST on @thehinduweekend.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.