Art

Women empowerment at the Artspace@Hitec city

The artwork at Hitec city  

If you have been a frequent traveller to Hitec city, you will notice how one part of this bustling area is getting transformed into a colourful zone. The flyover with its pillars has turned into an artspace and artists have made the walls their canvas. This is all getting done for the Global Entrepreneurship Summit (GES) to be held next week. While street artist-couple Swathi and Vijay along with French artist Delphine Delas are part of this project and have contributed to it through their designs and sketches, around 10-15 young artists are helping them finish the project. This project is sponsored by Kalakriti Art Gallery and Art@Telangana.

Women empowerment at the Artspace@Hitec city
 

The fresh coat of paints, colours and murals has induced a fresh life into this IT zone and the theme of this art project, which started on November 10 is women empowerment “We are trying to portray things that are needed for a woman to go forward in her career. We are incorporating these concepts with the Deccan miniatures which is our traditional style. One can see this pattern on the pillars,” points out Swathi adding the onus is to highlight entrepreneurship in this art on woman empowerment. “Women entrepreneurship is new for everyone but is also tough for a woman as she is constantly balancing. We try to touch sensitive points in the design.” One artwork on a pillar is about a woman with a single wing. “One needs two wings to fly but here we are depicting a woman with one wing.’ This work will also have the text: ‘What is it that is equal to a wing or that which supports one like a wing and helps you go forward in the career.’ It is a bit thoughtful and when people see it they will connect to it.” It has been challenging for the team to deal with the maddening traffic. “On working days, it is difficult to work during the daytime. Also since it was a last minute decision, we could not get the equipment in time, but somehow we managed it. Pollution is also an issue. The task is a bit dangerous and we have to be careful while painting and not trouble the public.”

Renewed interest

Vijay

Vijay  

 

As the team races against time to finish the project, Swathi enthuses the art has created an renewed interest among frequent travellers. “People enquire if they could participate during weekends. In their busy office schedules, looking at beautiful colours and some artwork is new and relaxing.” The couple has been doing street art since 10 years. “I feel street art is more intense than gallery art. It is direct, simple and viewed by many. The public decides whether the work has to be there or not.”

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Printable version | Apr 14, 2021 2:47:30 PM | https://www.thehindu.com/entertainment/art/women-empowerment-at-the-artspacehitec-city/article20643735.ece

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