Art

Floating Canvas helps you rent fine art in India

Most people love the idea of art. So what stops them from buying it? According to Shakti Swarup Sahu, there are two main factors. “First, any kind of quality work requires a minimum investment of at least ₹20,000 to ₹30,000. The other concern is, having spent so much on one piece, what if they grow out of it? This is the problem for which we wanted to create a solution,” says the co-founder of Floating Canvas Company, an art-on-subscription website.

Starting out

The portal, which was launched last month by Sahu, along with friends Aagam Mehta and Rahul Singh, aims to make art accessible and affordable with subscription services. The three co-founders come from an advertising background, and during the course of their work, realised the difference that art makes to the workplace.

Floating Canvas helps you rent fine art in India

The idea is not novel: there are plenty of websites abroad — Rise Art. Art Loft, Hang Art — that offer similar services. In India, Pix My Wall offers photo prints by professional and amateur photographers on rent. Certain galleries like Art Intaglio (Mumbai/Bengaluru), International Fine Art Academy (Indore) and AnYahh (Delhi) offer rental options in their cities. The difference is that Floating Canvas Company works directly with artists, and is available currently in Delhi NCR, Mumbai, Pune, Kolkata, Hyderabad, Bengaluru, Chennai and Ahmedabad.

On the rolls

Sahu calls it “a tightly curated platform”, with a mix of contemporary artists, photographers and mixed media artists. The list includes illustrator and visual artist Sajid Wajid Shaik, landscape artist Shraddha More, realist artist Deelip Khomane, award-winning photographer Pulkit Kamal, digital artist Praveen Yarramilli and fine artist Ramesh Nannware. While Floating Canvas Company charges a commission to rent the artwork out to consumers, the artists get their share from the rent amount.

How it works

Open to both enterprises and individuals, plans start from as low as ₹90 a month, and go up to ₹8,000, depending on the artwork and duration. The minimum period is one year, and payment can be made monthly, quarterly or half-yearly. Once every six months, subscribers have the option to switch their artwork for a new piece from the collection at no additional cost.

“There is an art consultancy as well, for enterprises and corporates,” says Mehta, who is spearheading this service. “We take the client’s brief, understand their space, plan it and suggest what might work for them. Individual customers can log in directly to the website, choose what they want and get it delivered to their doorstep.” The website is minimalist, and customers can browse/sort by category, colour, orientation, size, space, style, theme and tariff. They are open to collaborating with collectors and galleries. “But for now, we will concentrate on the artists and work with them directly,” he concludes.

Visit floatingcanvas.co to subscribe and email info@floatingcanvas.co to collaborate.

Related Topics
This article is closed for comments.
Please Email the Editor

Printable version | Apr 11, 2021 4:54:39 AM | https://www.thehindu.com/entertainment/art/floating-canvas-helps-you-rent-fine-art-in-india/article22524141.ece

Next Story