Lok Sabha 2014

Team Modi sets new benchmarks for online campaign

It was easily one of the most well-rounded social media campaigns ever in the country. And on Saturday, there was proof of numbers from Twitter India that Team NaMo has set new benchmarks when it comes to engaging with online audience.

Since January 1, there have been around 58 million election-related tweets on the micro-blogging site, according to Twitter India. Of these, 11.85 million have been directly addressed to Narendra Modi’s verified account @NarendraModi.

On Friday, as the election results started pouring in from across the country, once again Mr.Modi’s social media team were setting the benchmarks. Not only was his victory acknowledgement tweet the most RTed (retweeted) and favourited one from within the country so far, two other tweets on the day made it to the top 10 election-related tweets: one in which he is seen seeking blessings of his mother and another in which he asked everyone to share their wishes on the victory wall.

As of May 16, Narendra Modi figured 7,22,000 times in election-related Tweets according to the analysis by Twitter India. On counting day, Narendra Modi’s Twitter account added over 1 lakh followers, the largest increase since forming the account.

In a marked change in strategy, Mr. Modi also started responding to some of the congratulatory messages he has received on the platform, most notably to world leaders.

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Printable version | May 18, 2022 1:16:59 pm | https://www.thehindu.com/elections/loksabha2014//article60386524.ece