Lok Sabha Election 2019

Congress to expand digital reach

Combination of images shows logos of Twitter, YouTube and Facebook.

Combination of images shows logos of Twitter, YouTube and Facebook.   | Photo Credit: AP

The Congress is gearing up to further augment its digital battle for the Lok Sabha election in the coming days and has plans to disseminate customised content of its manifesto to various target groups. The party has plans to maximise the social media impact in the coming days by employing advertising companies. “Our catchy videos are becoming a rage and going viral, which has augmented our political narrative. We believe social media will be the most critical communication asset for the Congress party, party spokesperson Sanjay Jha said.

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Printable version | May 28, 2020 10:46:25 AM | https://www.thehindu.com/elections/lok-sabha-2019/congress-to-expand-digital-reach/article26695144.ece

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