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Click for a career

Skill search With GMAC’s proprietary Career Path Recommendation Engine.  

Globally, there are about 50,000 online course providers online with access to over 1.5 million courses, and an average of 60 million-odd courses are searched on Google every month. The sheer number of courses available online and the lack of information about them can make it challenging for a user to find a course that is relevant, useful and engaging. This is where Get Me A Course (GMAC) saw an opportunity.

Founded in 2017 by Rohan Krishna, Shashwat Swaroop, Ammin Rajqotwala and Kshama Bhatia, GMAC is a data driven technology platform that aggregates courses worldwide onto a single platform. It was started with a two-fold goal in mind: to help users with structured course selection and help trainers with course discovery and improved conversion rates. Today, it has over 60,000 users who access courses from 5,000 service providers and 1,000 universities.

“We have over 1,70,000 courses listed in this open format, available for global users to search. We’re working on metadata of over 2,00,000 more courses that need to be structured and integrated into our portal,” informs Krishna.

Roadmap

Once the learner fills in relevant information, GMAC’s proprietary Career Path Recommendation Engine helps individuals identify their current standing with respect to skills and pay scales. It then outlines the succeeding levels in the career ladder they can upgrade to, along with the expected pay range and skill-sets required along the given trajectory. This is supplemented by suggestions of top courses for the learner’s particular skill-building needs. GMAC will show you the top 10 courses in the world for any skill or area in just a few seconds.

Consider a Product Manager in an MNC due for his/her annual appraisal. In under a minute, GMAC can assess his profile and advise him/her on the skills he/she can acquire — at no cost. Such insights at these crucial times can help professionals decide whether the skill upgrade is worth it or not.

The engine thus helps professionals answer the crucial ‘Where do you see yourself in five years?’ question, methodically.

Along with this, GMAC also offers job recommendations on the basis of the user’s intent and skills and industry mentors they can connect to. For instance, it can help graduates discover what roles they can apply for, what salaries they can expect and what skills they may need to add to fit those roles.

Global trends

GMAC sees learners range from 18 to 65+ years from 172 countries logging in. “The data we’re getting about learner behaviour is just mind boggling. The top five countries logging in are India, the U.S., Canada, Iran and the U.K. We’ve derived startling insights that run contrary to the ‘trends’ that people tout about data science or artificial intelligence or machine learning being ‘hot’ topics for learners. For instance, our data shows that networking, Java, medicine, health and fitness, cyber security, finance management, architecture, web development are the top searches currently,” says Rohan.


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Printable version | Nov 25, 2021 4:01:53 PM | https://www.thehindu.com/education/click-for-career/article29475547.ece

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