Repeat after me

Why say it again, when once is enough?

July 16, 2019 04:43 pm | Updated 04:43 pm IST

“F ree gifts ! Free gifts ! Let’s grab them!”

“Can’t wait for the final results of the elections!”

Combine together these ingredients and make a smooth dough.”

“ We will revert back to your queries in an hour.”

Do you notice the unnecessary repetitious words presence of which is not in any way improving the clarity of the statements ?

Not surprising, if you didn’t! And that’s because we all indulge in unnecessary repetition of words in the same sentence very often. That is redundancy . Redundancy can be avoided if it came in unintentionally, causing unnecessary wordiness in your writing and your speech.

Aren’t gifts always free ? Then why add the word free?

Why say final result when a result obviously occurs finally or at the end?

To combine is to bring multiple things together . Then why say combine together?

Revert means to go back, so revert back is repetition.

So, go grab your gift !

Wait patiently for the results !

Combine the ingredients smoothly and get the smoothest dough for your cookies!

Do revert to the queries and bring a smile on your cranky client’s face.

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