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‘Zoom fashion’ drove sales in first half of 2021: Snapdeal

File photo of a private security guard outside the gate of Snapdeal headquarters in Gurugram.

File photo of a private security guard outside the gate of Snapdeal headquarters in Gurugram.

Growth in the fashion category for men and women more than doubled in the first six months of 2021, mainly driven by ‘Zoom fashion’ mostly comprising waist-up garments such as T-shirts and overcoats, said e-commerce player Snapdeal.

Sales grew significantly as consumers replenished their wardrobe to meet work-from-home clothing requirements between January and June year-earlier period, officials of the e-tailer told the The Hindu.

Snapdeal also reported an almost sixfold surge in the sales of children’sapparel during January-July period over the year-earlier period.

Apart from fashion, the e-tailer also witnessed an increase in demand in home category, which grew by 70% in 18 months since March 2020, it said.

Commenting on its latest scale up of logistics, delivery and fulfilment infrastructure, a Snapdeal spokesperson said, “We have set up 130 logistics hubs across India this year, taking our network to the entire country including J&K and the North Eastern region.’’

The company said this network expansion would cater to growing customer demands from smaller cities such as Baramulla (J&K), Saharanpur (Uttar Pradesh), Khammam (Telangana), Alwar (Rajasthan), Sambalpur (Odisha), Tumkur (Karnataka), Latur (Maharashtra), and Dimapur (Nagaland).

Snapdeal is in the process of exploring an IPO on domestic bourses to raise $400 million, as per market information.


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Printable version | Aug 10, 2022 10:15:08 am | https://www.thehindu.com/business/zoom-fashion-drove-sales-in-first-half-of-2021-snapdeal/article36828306.ece