Business

Venkat Prabhu floats Celebrity Badminton League

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To start with, the maiden ‘Celebrity Badminton League’ will be held in Toronto next week

After the runaway success of Chennai 600028, a Tamil movie based on street cricket, its film director Venkat Prabhu has started donning a different cap to promote badminton sports among celebrities.

While his maiden film focused on cricket, friendship, love and rivalry in a sub-urban area, the new venture mooted by him will identify and leverage sport talents among the film personalities in Tamil Nadu.

For the new venture, he has teamed up with L. Hemachandran (a strategic consultant) L. Raghuraman (an entrepreneur) and Prathap Mohan (national badminton player) to integrate sports with entertainment. This led to formation of Celebrity Badminton League Private Ltd (CBL) in January 2015.

Till date, CBL has attracted funding to the tune of Rs.1 crore.

Talking to The Hindu, Mr. Hemachandran said: “We have started this company with a social mission to identify and nurture sporting talent, while at the same time giving a platform to celebrities to leverage their talent. While cricket is getting more attention, we decided to focus on badminton, and we got overwhelming response from them. Moreover, badminton can be played at any time of the day or till late night, without hindrance.”

To start with, CBL has decided to create awareness among the film fraternity by organising the maiden promotional event ‘Celebrity Badminton League’ in Toronto next week. Chennai-based firms, including Naturals and Magzter co-founder C.R. Venkatesh along with others, have purchased four teams.

“It is a non-professional league, so we do not need Badminton Association of India nod to conduct the event. We have modelled the sports on the lines of Indian Premier League. Next year, we are going to change the format, and take this sport to neighbouring states. Every year, we will have two events, one at national level and another at international level,” Mr. Hemachandran said.

CBL had decided to identify, promote and nurture promising players at state- and district-level as well.

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Printable version | Dec 12, 2019 7:47:55 PM | https://www.thehindu.com/business/venkat-prabhu-floats-celebrity-badminton-league/article7438429.ece

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