In his second public appearance since being named Twitter Inc’s permanent Chief Executive earlier this month, Jack Dorsey on Wednesday apologised to the developers who work with the social media company to create apps.
His admission came as he begins a turnaround effort at Twitter, which has struggled with user growth and attracting advertising dollars, while taking public his mobile payments company, Square, by the end of this year.
“Somewhere along the line our relationship with the developers got a little complicated,” Mr. Dorsey said at the company’s annual developer conference in San Francisco. “We are going to reset our relations and we want to make sure that we are learning, that we are listening and that we are rebooting.”
One key to the effort at Twitter is to work more closely with developers who use software tools from the company to create their own apps, and Dorsey’s apology appeared to be an attempt to set a new tone with them. He also needs to increase the company’s revenue from ads and promoted tweets.
