Timex Group has announced the acquisition of Just Watches, a Mumbai-headquartered premium watch retail brand, for an unspecified amount. With this deal, Timex India will be taking over all the physical stores of Just Watches and their e-commerce portal – Justwatches.com.
Through this acquisition, Timex will be able to establish a deeper direct consumer connect, it said. Deepak Chhabra, Managing Director, Timex India said, “We are confident that the acquisition will provide a wider choice of timepieces to our consumers. Through this business move, we are geared up to increase our consumer base countrywide.”
“We are focused on becoming a household name that is loved by generations across – from the millennials to the Gen Zs,” he said.