After an overwhelming response from readers, The Hindu Lounge, India’s first experience store from a publishing house, has launched its online store, The Hindu Lounge Online to commemorate The Hindu Group’s 140 years in journalism.
The Hindu Lounge has been operating a store at the Express Avenue mall in Chennai and offers a wide range of collectibles. The merchandise available for sale are broadly classified into four categories: the Madras Edition, personalised collection, restored collection and handmade collection.
As an effort to engage with the readers more, an online shopping portal, https://lounge.thehindu.com has been launched.
Mugs and frames
The Madras Edition deals with products of nostalgia and quirk authentic to the city, be it coffee mugs, coasters or photo frames. Readers can choose from a variety of upcycled products made from old editions of The Hindu newspaper and magazines. The upcycled collection includes baskets, pen holders and tea sets.
People with a penchant for handmade products may pick their favourite from the handmade collection that offers khadi notebooks, handmade paper, envelopes, gift tags and brass metal bookmarks.
The personalised collection offers a framed front page reprint of The Hindu . Customers can get frames of a milestone event such as news of Independent India or Team India’s 1983 World Cup win. They can also get customised front page reprints coinciding with special occasions such as birthdays or anniversaries. The store will soon offer other city and thematic collections.
