South Korean electronics major Samsung on Monday introduced a new line of smart televisions with features specifically made for the Indian market.
“The entire new range of televisions, which we are calling Unbox Magic series, comes with specific features such as personal computer, music system, home cloud, live cast and two-way sharing. These have been developed by out R&D team in India, from insights received from Indian consumers,” said Raju Pullan, senior vice-president, consumer electronics, Samsung India.
The new range consists of smart TVs with size starting at 32 inches and priced ₹24,900 onwards.
Sweetening the deal
“The consumer is moving towards ‘smart’ across price points… we are sweetening the deal by offering consumer-centric features and more importantly, tying up with finance companies across the spectrum to make upgrade cycle much more stronger,” he said.
About non-smart TVs, Mr. Pullan said that overall TV penetration in India was 60% of which 40-45% accounted for CRT televisions.
“We see a fast conversion from non-smart to smart TVs, similar to what happened in change from 3G to 4G…big strong double digit growth. We will transition in line with consumer demand. The TV market is estimated to be about 13 million units annually of which Samsung accounts for about 30%. One key area of focus for Samsung will be products with are AI and IoT-based. This is not just for TVs but for all other categories as well,” he said. “Our strategy will be to drive AI based products so that we can create an ecosystem around it,” he added.
