OTT platform PrimePlay to diversify into website space

April 10, 2023 10:04 pm | Updated 10:04 pm IST - MUMBAI

OTT platform PrimePlay with its content offerings has announced diversifying into the website space soon. “Users will now be able to get an even better experience while consuming content on our native website player,” the platform said in a statement.

The platform, started by WebWorld Multimedia LLP, said it recently registered one million downloads. 

India’s OTT market is projected to become sixth largest market in the world by 2024 and to keep up with the growing demand for content, PrimePlay decided to provide users a whole new level of avenue and experience, it said.

It is planning to release a new web series ‘Nadaan’ and more new ‘original web series’ which will release two fresh episodes every week.

Swapnil Kshirsagar, CEO, on reaching one million downloads milestone said, “One million downloads is another milestone for us to keep us motivated for betterment of our product.” 

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in


Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.