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MIRC unveils Igo range for millennials

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Smart LED TV range priced from ₹13,490

MIRC Electronics Ltd., which owns Onida, the brand known for its ‘neighbour’s envy, owner’s pride’ campaign of the ’80s, has come out with a new brand, Igo, targeting millennials.

The products under Igo will compete with Chinese products. Initially, the company will roll out a range of smart LED TVs, which will be launched on an e-commerce platform.

Available in 32-, 40- and 50-inch formats, the range starts from ₹13,490. “Igo has been positioned as a brand without any limits pushing the boundaries of technology and innovation,” the company said.

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Printable version | Dec 9, 2019 6:03:57 PM | https://www.thehindu.com/business/mirc-unveils-igo-range-for-millennials/article29522822.ece

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