German luxury car maker Mercedes -Benz India is betting big on its E Class luxury sedan to further increase its market share in India, according to a top official.
The company, which rolled out the all-new long wheelbase E 350 d diesel and E 200 petrol in February this year, on Friday introduced another variant, E 220 d diesel at a price of ₹57.14 lakh ex-showroom Pune.
“The all new E 220 d will further enhance the unprecedented demand of the long wheelbase E-Class which is highest selling model for Mercedes-Benz,” said Roland Folger, managing director and chief executive officer, Mercedes-Benz India.
With GST discount, customers will pay ₹55.7 lakh ex-showroom Pune, officials said. All these cars are manufactred in India.
The E-Class sedan has re-emerged as the single highest selling single model for Mercedes-Benz in India, he said.
“E Class is the volume maker for us,” he added.
Mr. Folger said the new E 220 d is highly frugal, consumes around 13% less fuel and is lighter by 17% than its global predecessor. The company did not reveal the number of cars of the new E Class family sold so far. But it has sold over 34000 E Class in various previous models since its introduction in india in the 90s.
