Business

Mercedes-Benz India unveils e-commerce business in India

Mercedes-Benz India has announced the roll-out of it’s connect features ‘Mercedes me Adapter’ and ‘Mercedes me connect’ in phases and the commencement of e-commerce business in India.

Following the recent changes in foreign direct investment (FDI) norms, Mercedes-Benz India has launched its new e-commerce portal www.shop.mercedes-benz.co.in which will offer new cars,certified cars and collection items for online booking.

Mercedes-Benz India has entered into agreement with Roadster Inc., an U.S.-based e-commerce platform, for bringing in online sales solutions for Mercedes-Benz cars in India.

The luxury carmaker will become one of the few auto companies in India to offer e-commerce solutions for collection items, used cars and new cars in India.

While the certified cars and collections items will be available immediately from October 1, dealership-certified cars and dealership new cars will be available starting December 2019 and January 2020 respectively.

The new e-commerce platform is user-friendly and makes booking a car online, simple and hassle- free for the customers, the company said, adding that it would be as easy as ordering food online.

Martin Schwenk, MD, Mercedes-Benz India said “We applaud the newFDI policy and have decided to roll out our e-commerce initiative, which will cover new cars, pre-owned cars and also wide range of accessories. We are confident this initiative will add convenience to our customers and will be an additional revenue source for our dealers. It will lead to higher synergies and drive efficiency along the supply chain.

The company expects 25% of the sales to come from the online platform by 2025.

The company has also announced a host of digital initiatives which will be rolled out in phases.

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Printable version | Apr 2, 2020 3:35:49 AM | https://www.thehindu.com/business/mercedes-benz-india-unveils-e-commerce-business-in-india/article29568359.ece

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