The rupee on Friday rose by 10 paise to 54.41 against the dollar in early trade at the Interbank Foreign Exchange market on continued selling of the US currency by exporters.
Forex dealers said strengthening of euro and other currencies against the dollar overseas, also supported the rupee.
The rupee had gained 7 paise to close at 54.51 against the dollar on Wednesday on smart recovery in local equities and selling of the US currency by exporters.