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Lenovo offers PCs for GST ‘fix’

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Lenovo, among the leading PC and tablet brands, is planning to ride on the GST roll-out to push sales of its desktop and laptop computers, said Rajesh Thadani, head and executive director consumer and e-commerce, Lenovo (India) Private Ltd.

“We have launched pre-bundled PCs with accounting software from two providers. These are GST-ready machines, which will help the small and medium businessmen to file their GST returns and become GST compliant,” he said, adding that this was mainly aimed at the SOHO (small office and home office) enterprise segment. Pointing out that the company was hopeful of driving device-segment growth over the next few quarters through this initiative, Mr. Thadani said that the company was now reaching out to the trading and small business community through CII and trade associations “to sell the machines as a solution to their GST problems. There are two versions with GST compliant accounting and one with in-built tax preparation and tax return filing solutions,” he said.

He said that Lenovo’s DTP business was doing well after hitting a plateau. Bulk of the sale was through notebooks (90%).

Lenovo’s India business comprises personal computers (in three segments — consumer, small and medium units and enterprise), mobile products like smart phones (including the Moto brand), and tablets and apps.

However, it is a few sub-segments that are now the company’s focus area. These are – convertibles (laptops which could be converted into tablets), thin and light PCs ( lighter by at least 40%), and gaming devices. “This is now 10% of the PC market,” said Mr. Thadani. He said that over the last two years this market had doubled. Lenovo was in the no.2 position in the thin and light and gaming segment while it was the market leader in convertibles, he claimed.

Yoga (for convertibles) and Leisure (gaming) are two sub-brands in which the company expects good growth. “We see a future in this, as it is a niche market. We feel that Lenovo has an edge due to its strong portfolio of products,” he said.

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Printable version | Jan 26, 2020 5:40:55 AM | https://www.thehindu.com/business/lenovo-offers-pcs-for-gst-fix/article19694131.ece

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