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Lenovo aiming for 22 % market share in PC sales

Rajesh Thadani, Head and ED, Consumer and Ecommerce, Lenovo (India) Pvt Ltd.

Rajesh Thadani, Head and ED, Consumer and Ecommerce, Lenovo (India) Pvt Ltd.   | Photo Credit: The Hindu

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Chinese electronics goods manufacturer Lenovo is aiming at a 22 % market share in PC sales in the current financial year, an official of the company said.

“Our present market share as per GfK data is 20 %. We want to take it to 22 % in the current fiscal taking it to the number three spot”, Rajesh Thadani, head and ED of consumer and ecommerce said.

The PC segment comprise desktops and laptops.

He said that the GfK data reflects actual sales in the market while IDC numbers indicate the volume of shipments taking place.

According to IDC data, Lenovo’s market share is 17.5 %, which is targeted to grow to 20 %, he said.

To increase market share, the company is expanding the retail network by opening 100 more exclusive stores this fiscal, in addition to the existing 600 across the country.

Retail and multi—brand outlets would also be opened.Thadani said.

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Printable version | Jan 27, 2020 8:47:58 AM | https://www.thehindu.com/business/lenovo-aiming-for-22-market-share-in-pc-sales/article19693076.ece

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