Lava International Ltd, a leading Indian mobile handset company, has launched Pixel V2, a smartphone that comes with superior photography features. The second product in the Pixel series, this smartphone is priced at Rs. 10,399.
“We are hopeful that this phone will do well in the market. It has far superior photography capability and is good to look at. It has been designed by our in-house R&D team keeping the growing trend of smartphone photography in mind. At this price point, the Pixel V2 will compete with many Indian and MNC mobile phone manufacturers,” Navin Chawla, senior vice-president & head product, Lava International Ltd, told The Hindu.
4G-enabled
This phone is 4G-enabled and will be available in Icy White and Royal Black colours across retail outlets and multi-brand outlets across India. From September 15, 2015, the phone will be available online.
The phone features a 13 MP rear camera with dual LED flash and an 8 MP ‘selfi’ camera with LED flash. Lava has roped in fashion photographer Subi Samuel for this product.
Exponential growth
“The smartphone segment in India is growing exponentially, driven primarily by the youth. With smartphone becoming an indispensable part of their lives, camera becomes so much more important. The youth today wants to capture social moments in their life and share them instantly in their social circle,” Mr. Chawla said.
“To enable them to capture those moments perfectly, we have come out with Pixel V2 with the best in class camera hardware and software features. With this device, we aim to further build a strong portfolio of smartphones in the Rs. 10,000 range,” Mr. Chawla added.
Based in Noida
Lava, which has set up a manufacturing base at Noida and has announced plans to invest Rs. 2600 crore in seven years in setting up multiple manufacturing facilities in India, is currently sourcing bulk of its phones from China. In India, it sells both feature phones starting Rs. 1000 and smartphones priced from Rs. 13,000 to Rs. 14,000.
Besides India, the company sells phones in Thailand, Indonesia, Sri Lanka, Nepal and Myanmar. In Thailand, Lava is number two after Samsung. In 2014-15, Lava International reported a turnover of $1.2 billion with a growth of 100 per cent over the previous year.
Latin America next
Now the company is planning to export phones to Mexico and some Latin American countries as part of its next phase of expansion.
