Jaquar Group, a leading manufacturer of faucets, showers, sanitary ware and lighting solutions, has decided to go all out to sharpen its presence in the domestic and international markets.
Jaquar Group promoter and director Rajesh Mehra told The Hindu that the company was in the process of executing a mega expansion plan aimed at strengthening its market reach round the globe.
“We are doing a series of things that will help us achieve our fresh business/revenue mandates and lead position in global markets. Annually, we will invest $60 million towards modernisation of our manufacturing plants. This will also include adopting new technologies and processes at our production facilities,” said Jaquar Group’s promoter and director Rajesh Mehra. Jaquar Group currently commands a market share of over 60% in the organised bath fittings category with a turnover of ₹3,588 crore (FY 2018-19). The company’s target is to achieve a turnover of over ₹7,000 crore by 2022.
Jaquar Group is setting up an additional lighting solutions (LED bulbs, tube lights, chandeliers to landscape lighting) plant at Bhiwadi in Rajasthan at an investment of ₹150 crore. “The plant will be ready by end of Q2 this fiscal. We are expecting sales from lighting solutions to cross ₹2,000 crore in the next couple of years,” said Mehra.
At present, Jaquar Group has presence in 50 markets across Europe, Middle East, Asia- Pacific and Africa.
“We are now rapidly expanding our businesses to newer geographies. Our aim is to become the lead global player in all categories we operate in. We are also launching a brand campaign with ATL (above the line), BTL (below the line), PR activities and roadshows across existing and prospective markets round the globe,” Mr. Mehra said.
