Google Pay on Wednesday announced collaboration with Pine Labs to unveil ‘Tap to Pay’ for UPI payments, a feature which was earlier available only for payments made through cards.
To complete a payment now, a user will simply need to tap their phone on the point-of-sale (PoS) terminal and authenticate the payment from their phone, using their UPI PIN.
“The functionality will be available to any UPI user who wants to use their NFC-enabled android smartphone to transact using any Pine Labs Android PoS terminal across the country,” the company said, adding that this was piloted with Reliance Retail and would now be available at other large merchants such as Future Retail and Starbucks.
“Tap to Pay for UPI has profound implications for high traffic retail outlets, with queue management hassles poised to be greatly reduced, and taking digital payments at PoS well beyond cards. We are very excited to bring this first-ever innovation to India, in collaboration with Pine Labs,” said Sajith Sivanandan, Business Head - Google Pay and Next Billion User initiatives, Google APAC.
“With ₹8.26 lakh crore worth of transactions in just the month of December 2021, UPI has taken off in a big way in India. We believe this will further strengthen UPI acceptance in India and appeal to consumers, especially the youth population who have taken a liking for contactless and digital payments,” said Kush Mehra, Chief Business Officer, Pine Labs.