FMCG company Emami Ltd. is planning to clock a ₹100-crore turnover from the light hair oil segment under which it sells 7 Oils-in-One — an in-house brand that is now four years old.
Addressing the media, Priti Sureka, director, Emami Ltd., said, as per industry estimates, light hair oil is a fast-growing segment with a compounded annual growth rate of 25% in the last five years.
Emami’s haircare portfolio now includes Navratna oil and Kesh King Oil and Shampoo.
Both Navratna and Kesh King are acquired brands while 7 Oils-in-One is an in-house product developed through blending of seven natural oils.
At ₹1,220 crore, the haircare segment accounts for almost 30% of Emami’s turnover. The turnover of 7 Oils-in-One stood at ₹80 crore in 2018-19 while that of Navratna was ₹800 crore and Kesh King ₹270 crore for oil and ₹70 crore for shampoo. Company officials said that a 15% year-on-year growth was being targeted for the haircare segment. The total hair oil market is estimated at ₹10,000 crore.
Emami has over 300 diverse products, including brands like Zandu, Fair & Handsome and BoroPlus.
