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Turkish Airlines' new strategy to Indian routes

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Come July and Turkish Airlines, flying daily to Istanbul from Delhi and Mumbai, is all set to deploy brand new Airbus A-330-300 wide bodied aircraft, offering more facilities and greater comfort to the travellers.

Senior Turkish Airlines officials here told this correspondent that the new A-330-300, being pressed into service from July 1 on Mumbai-Istanbul and Delhi-Istanbul routes, would have two class configurations, offering 28 full flat beds in the new business class and 261 seats in the economy class.

Adopting aggressive marketing strategies, Turkish Airlines which began operations in India about eight years ago, has also taken upon itself the responsibility of sales and marketing on the lines of its business models in Indonesia, Hong Kong and Thailand. Turkish Airlines has, on an average, registered 75 per cent occupancy rate in 2010 on its flights to and from India and has ferried three lakh passengers since it began its operations here.

Apart from launching the Turkish Corporate Club which offers additional benefits to business class passengers, the airline has introduced special discounted fares for students for their destinations in Europe and U.S. In an overhaul of its India-strategy, the carrier has tied up with PVR cinemas for promotion among young travellers offering two free tickets to different destinations every month.

New destinations

Over the past month, the carrier, a Star Alliance member, has launched 11 new destinations to Spain, France, Italy, Geneva, Germany, taking total number of its global destinations to 180.

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Printable version | Jan 27, 2020 1:47:08 AM | https://www.thehindu.com/business/companies/turkish-airlines-new-strategy-to-indian-routes/article2145044.ece

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