Tata Motors launches Magic IRIS, Ace Zip

Anil K. Kapur, Head-Sales & Marketing, LCVs and SCVs, Tata Motors Ltd, Ravi Pisharody, President-Commercial Vehicles and Sandeep Kumar, Head of Sales & Marketing, Commercial Vehicle, pose during the launch of Tata Ace Zip & Tata Magic Iris in Mumbai on Tuesday. Photo: Shashi Ashiwal   | Photo Credit: SHASHI ASHIWAL

Tata Motors on Tuesday launched a new four-wheel, small passenger carrier, Magic IRIS, and 600-kg smart micro truck, Ace Zip, priced at Rs 1.95 lakh and Rs 1.90 lakh (ex-showroom Thane), respectively.

The company’s Magic IRIS is a three seater, small passenger carrier and is projected as a better substitute for passenger-carrying three-wheelers.

“Magic IRIS is a better alternative to auto rickshaws and other similar three-wheeler passenger carriers. This small passenger vehicle segment is doing well and we hope people accept this vehicle,” Tata Motors President, Commercial (CVBU), Ravi Pisharody told reporters here.

The IRIS is equipped with a 611-cc, water-cooled engine with 11 HP power. The vehicle comes with a warranty of one year, or 36,000 kilometres. It will be available in four colours — arctic white, ruby red, school yellow and jet black.

The company’s Ace Zip comes with a warranty of 36,000 km or 12 months and is the only vehicle in the sub-600 kg category to be powered by a water-cooled engine.

“Tata Motors has been a pioneer in creating and growing the small commercial vehicles market in India with the Tata Ace and the Tata Magic. With the introduction of Magic IRIS and Ace Zip the company will more comprehensively address the burgeoning need of public transportation and goods movement,” Tata Motors’ Managing Director (India Operations), P.M. Telang, said in a statement.

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Printable version | Jan 16, 2021 7:51:50 AM |

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