Companies

Sony ups ad spend to Rs.450 cr

Masaru Tamagawa (left), Managing Director of Sony India, and Bollywood actor and Brand Ambassador Kareena Kapoor launching a range of Sony Ultrabooks in Mumbai on Wednesday.   | Photo Credit: SHASHI ASHIWAL

Japanese electronics major Sony has decided to ramp up its marketing spend by 30 per cent this year to Rs.450 crore as competition gets shriller and has also projected a similar jump in sales from here.

“Our total marketing spend for this year will be Rs.450 crore, up from Rs.350 crore last year. This is a major part of our investment this year,” Sony India managing director Masaru Tamagawa told reporters here on Wednesday.

Meanwhile, the company launched two products here — the Vaio E 14A and its first ultrabook in the country the Vaio T. It planned to sell 6.5 lakh Vaios in 2012, Mr. Tamagawa said. On the impact of the sharp depreciation of the rupee, the Sony official said there was definitely an impact but added the company had made some price adjustment of up to Rs.3,000 in the fourth quarter of 2011. “We have already factored in the rupee impact for the products,” he said. — PTI

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Printable version | Apr 12, 2021 12:36:20 AM | https://www.thehindu.com/business/companies/sony-ups-ad-spend-to-rs450-cr/article3497657.ece

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